Local book shop owners do not necessarily work to be like other book shops, but work to make their book shop unique and relevant to the area it is located in. Because local book shops are often one of a kind themselves, book shop owners may choose to stock unique items such as rare books. Local book shops often develop a selection of books likely to be popular locally rather than focus on the nationwide market for books, choosing books by local authors or on topics of local interest. Likewise, they can host individual events and become a unique fixture in a community.